CATHY JAMISON

Jamison.cathy@gmail.com

201-414-2535

Hello

Welcome to my portfolio.

I’m Cathy Jamison,

an award-winning brand strategist with a proven track record of building strong brand narratives.

About Me

I'm a brand marketer and growth strategist at heart, driven by a deep passion for what I do. Over my career, I've had the privilege of holding various leadership roles in marketing, branding, and creative services. I've had the opportunity to spearhead award-winning global brand and marketing campaigns for renowned products and companies. With extensive experience in both B2B and B2C brand marketing, I have a proven track record of driving revenue and achieving remarkable results. I approach every challenge with enthusiasm and creativity, and I'm eager to continue making a meaningful impact by creating memorable campaigns that resonate with audiences.

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My Brand Philosophy

The blend of

art+Science

I believe visual systems and messaging are by-products of deep strategy work and thoughtful development of relevant architecture. By articulating a compelling purpose, brands can inspire consumers and stakeholders and strongly differentiate in a crowded marketplace.

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2022 Most Powerful Women Award, CableFax

RECENT AWARDS

Silver and Bronze Telly Awards, 2024
Cynopsis Sports Media Awards, Winner, 2024
Cynopsis Sports Media Awards Finalist in Three Categories, 2023
Recipient of Most Powerful Women, Cable Fax, 2022
Gold, Silver, and Bronze Telly Awards, 2022
Recognized as Cynopsis Top Women in Media Marketing Trailblazer, 2021
Awarded Sinclair Innovator Awards, 2020 and 2021
Travel and Leisure World's Best Hotel Award

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HIGHLIGHTS

▸ An accomplished leader in branding and marketing, I excel at strategically shaping and guiding brands, marketing campaigns, and communications to drive impactful results.

▸ As the Senior Vice President of Marketing at Sinclair, I hold a pivotal role in fueling both creativity and revenue. Overseeing a dynamic team of 15 in-house professionals and 20-30+ external marketing and creative experts, I orchestrate and oversee all marketing initiatives. Additionally, I provide invaluable support to our sales team, contributing significantly to the achievement of $1 billion in advertising revenue.

▸ Continuously monitoring evolving marketing trends, best practices, and regulatory landscapes, I identify opportunities and harness the potential of an ever-changing digital market.

▸ My extensive experience includes spearheading the design of content and innovative concepts that transcend traditional boundaries and resonate across diverse business units and partnerships.

▸ Throughout my career, I have crafted winning strategies for professional sports leagues such as the NFL, NBA, MLB, NHL, and NCAA. I have also made a significant impact on iconic consumer brands, including AT&T, Nike, Coachella, Takis, Marriott, State Farm, Apple, Draft Kings, and Choctaw Casino & Resorts, resulting in notable brand success and revenue growth.

WORLD-CLASS EXPERIENCE

MEDIA

BRANDS

PROPERTIES

PARTNERSHIPS

Tennis Channel

Bally Sports

Stadium

Sinclair

ABC

NBC

CBS

FOX

FOX Sports

Big Ten Network

Nat Geo

Comet

Charge

AT&T

Coca-Cola

Columbia Sports

Takis

Draft Kings

Choctaw Casino & Resort

State Farm

Citi

Nike

Wendys

Marriott-Autograph Collection

New Balance

Original Jel Shot Co.

NFL

MLB

NBA

NHL

Tennis

Golf

NCAA

UEFA

Champions League

Academy Awards

Grammys

Wave Sports & Entertainment

Twitter

TikTok

Facebook

Instagram

Snap

Icon Source

Comcast

DirecTV

Spectrum

Compulse

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RECENT WORK

Link to PAST WORK

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AT&T Commercial shoot with NBA Insider, Shams Charania | 2023

Columbia Sports & NY Mets, Pete Alonso Commercial Shoot | 2023

CASE STudY

Revolutionizing Advertising: Leveraging Market Opportunities to Drive Innovation and Relevance for Sinclair's Sales Teams

Yo

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At Sinclair, audiences trusts us, our clients depend on our relationships, and we acquire new companies to meet market demands.

Our goal is to drive as much revenue as possible by identifying gaps and finding the white space to drive revenue.

Our objective for this initiative, in addition to driving revenue, was focused on developing brand cohesion from recent mergers and acquisitions, and crafting a new narrative and repositioning for the company.

Yo

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back story

Mission

We set out to research macro trends, evaluating entities, identifying partnerships, and developing new systems to drive innovation and relevancy in the marketplace.

We started creating new brand hierarchy, naming conventions, visual identity systems, sales materials, positioning, and marketing and advertising plans for recently acquired entities. We ideated new sales packaging and solutions to meet the demands of today's marketplace.

Yo

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Yo

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EFFORTS

We created revised positioning in the marketplace, developed a new standard of omni-channel packaging options, forged strategic partnerships expanding reach to younger audiences, developed bespoke branded content series, produced unique in-game elements, compelling social media, and digital offerings, including live streaming and OTT.

Training and mentoring our team, we introduced gamification opportunities and launched Direct-to-Consumer brands.

Working with social teams, we developed a modern approach to social media.

New business units were built and integrated into an umbrella brand that streamlined our operations, offering clients comprehensive services.

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PAYOFF

Our sports division drove millions in revenue within just two years, showcasing the impact of our efforts. We combined three companies into one powerful martech entity, rebranding it as Compulse. Our team developed a new brand identity, go-to-market plans, and B2B and B2C strategies that were key to our success, driving hundreds of clients and millions in revenue in year one. We successfully renamed and relaunched 21 Regional Sports Networks from FOX Sports to Bally Sports.

Our dedication to innovation and excellence led us to win dozens of industry awards in a two-year span, recognizing our brand excellence.

With the implementation of a revolutionary approach to advertising, our sales team created more relevancy and hit budget. Our team's commitment to pushing boundaries and striving for excellence has established us as leaders in the industry.

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Experience

senior vice president of marketing

SINCLAIR

EDUCATION

Bachelor of Arts, Communications

Florida Atlantic University

Representing Sinclair for Nasdaq Opening Bell to kick off the US Open with Tennis Channel | 2022

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Sunshine Network and team partner ownership group of the Florida Panthers | 1993

Bally Sports | Dallas Stars experiential team kick off | 2021.